Module 03 — Customer Behavior

Understand how people actually behave in your venue.

Beyond revenue — see what customers order together, how often they return, and how long they wait. The data to build loyalty, not just transactions.

Basket composition

What do your customers actually buy?

Average basket value, top item combinations, and order patterns — per shift, per day, per week. Know your revenue per transaction, not just per cover.

A table of two ordering a starter each, a main each, and one dessert to share is a very different customer than a quick lunch solo. Basket composition makes those differences visible.

Top order combinations — this week

683 orders

#ItemsOrdersAvg value
1Ribeye + Red Wine142€68.40
2Burger + Beer + Chips118€32.50
3Pasta + Sparkling Water97€28.00
4Caesar + Sea Bass84€44.20
5Tiramisu + Espresso71€12.80

Avg basket value this week: €37.20

EspressoTiramisu

Co-occurrence

68%

Lift

×3.2

Ribeye SteakMalbec

Co-occurrence

61%

Lift

×2.8

BurgerIPA

Co-occurrence

54%

Lift

×2.4

Sea BassPinot Grigio

Co-occurrence

47%

Lift

×2.1

Truffle PastaSparkling Water

Co-occurrence

38%

Lift

×1.9

Caesar SaladChicken Main

Co-occurrence

31%

Lift

×1.6

Affinity analysis

Know what sells together. Recommend it. Build it in.

When Espresso and Tiramisu appear together in 68% of orders, that's not coincidence — it's a menu placement and upsell opportunity your staff should know about.

Affinity pairs surface the strongest item combinations automatically. Use them to train your team, design combo offers, or restructure your menu sections.

What lift means

A lift of ×3.2 means customers who order Espresso are 3.2× more likely to also order Tiramisu than the average customer. The higher the lift, the stronger the signal.

Visit frequency

Are you building a loyal base or just processing footfall?

Frequency data segments your customers by how often they return. Regulars spend more, order differently, and are your most cost-efficient customers to keep.

If 42% of your covers are first-time visitors and your returning rate is flat, your experience isn't converting. Frequency data makes that visible before it becomes a revenue problem.

Visit frequency — last 90 days

First visit
42%
Returning (2–4x)
31%
Regulars (5x+)
27%
Avg spend — first visit€31.20
Avg spend — regulars€48.70

Service timing — avg this week

Seated → First order
4m 12s
Order → Starter served
11m 40s
Starter → Main order
18m 05s
Main order → Main served
22m 30s
Main → Dessert/bill
14m 20s
Within target
Above target
Time-to-order patterns

Response times reveal operational friction.

How long from seating to first order? From order to delivery? Ticket timing data reveals bottlenecks without cameras — surfaced automatically from your POS.

A slow Main order → Main served time flags a kitchen bottleneck. A long Seated → First order gap flags a floor staffing issue. The data tells you where the problem is before a customer complaint does.

Data source

Ticket timing is derived from POS order timestamps. No additional hardware required. Accuracy improves with full POS integration.

On the roadmap

Camera-based behaviour tracking

Dwelitics will use anonymised Vision Analytics data to surface patterns that POS data alone can't reveal: walkout detection, idle table detection, queue length estimation, and zone heatmaps.

Walkout detection

Identify customers who leave before ordering — and when it happens most.

Idle table detection

Flag tables that have been cleared but not reset, reducing turn time.

Zone heatmaps

Understand which areas of your venue drive the most activity.

Queue estimation

Detect queue build-up at the bar or entrance before it becomes a complaint.

No personal identification. No biometric data. No cloud video upload. Vision Analytics processes everything on a local edge device — privacy by design.

Customer Behavior Intelligence

Beyond revenue — the data to build loyalty, not just transactions.

Basket, affinity, frequency, and timing — four lenses on the same customer. All derived from your existing POS data. No new hardware required to get started.

See Customer Intelligence in action

Book a personalised demo and we'll walk through your customer data setup.