Menu Engineering automatically classifies every dish by revenue contribution and demand — so you know what to push, what to fix, and what to cut.
Dwelitics plots every item on your menu against two axes: how much revenue it generates and how often it's ordered. The matrix gives you the full picture in one view — no spreadsheet required.
🔵 Puzzles
High revenue · Low demand
High margin, low visibility. Promote them.
⭐ Stars
High revenue · High demand
Your heroes. Protect them.
🔴 Dogs
Low revenue · Low demand
Cut or redesign. They cost more than they earn.
🟡 Plowhorses
Low revenue · High demand
Volume without margin. Re-engineer or reprice.
Each dot is a dish on your menu — plotted from your own sales data, updated daily.
⭐ Stars
High revenue · High demand
🔵 Puzzles
High revenue · Low demand
🟡 Plowhorses
Low revenue · High demand
🔴 Dogs
Low revenue · Low demand
How often is a dish ordered vs total covers? Penetration rate separates a pricing problem from a visibility problem — and tells you exactly where to intervene.
A Puzzle with 8% penetration doesn't need a price cut. It needs to move further up the menu.
Dish penetration — this week
vs covers
Lobster Bisque: 8% penetration, high margin → promote or reposition
Stars
Protect and promote — these are your revenue engine.
Puzzles
Move up the menu, train staff to recommend, spotlight in specials.
Plowhorses
Reprice, reduce portion cost, or bundle with higher-margin items.
Dogs
Remove from the menu or redesign entirely. They drain kitchen capacity.
Four quadrants. Four clear actions. No ambiguity about where each dish sits or what to do about it.
Traditional menu engineering takes hours of spreadsheet work. Dwelitics runs it automatically from your sales data — updated every day, surfaced without you having to ask.
This week's classification
3 Stars
3 Puzzles
3 Plowhorses
3 Dogs
Change a portion size, a supplier cost, or a menu price — and see instantly how it shifts your contribution margin across every affected dish. No Excel. No guesswork.
Margin simulation is built on top of the same recipe-to-consumption model that powers Inventory Intelligence — connecting your menu decisions directly to your cost structure.
Available in a future release
Margin simulator — Ribeye Steak
Three actions. Every week.
Remove a Dog. Promote a Puzzle. Reprice a Plowhorse.
Menu engineering in three actions. Dwelitics tells you which dish fits which category — every week, automatically, from your own data.
Book a personalised demo and we'll walk through your menu data and engineering setup.
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